An Eye For Design

 Have you ever sat down to design a cake and struggled to know where to start?

Maybe you've got lots of ideas, inspiration saved on Pinterest and a vision in your head, but you're not quite sure how to bring everything together into a design that works.

An Eye for Design is your go-to guide to understanding the principles behind beautiful cake design, so you can stop second-guessing your creative decisions and start designing with confidence.

Discover how to develop your own signature style, choose colour palettes with intention, create balanced compositions and turn your inspiration into professional cake designs.

With practical guidance, sketching techniques and four complete cake design tutorials, you'll learn to see cake design in a whole new way. 

Your exclusive pre-order offer 🎉

Save £5 on either edition when you order before 6 November.

Use code AEFD5OFF at checkout. -  (Pre-orders available to UK only).

What's inside?

✅Complete walk through of four cake designs, taken from my inspiration ideas to finished cake.

✅Complete chapters on specific design principles like the rule of thirds, 60:30:10 rule and lines of direction so you can understand how to intentionally create a design that looks pleasing to the eye.

✅ My five C’s Framework  - Concept, Colour, Composition, Contrast and Continuity to give you a way to approach a design.

✅In depth exploration of colour psychology to help you understand how to create mood and emotion from people looking at your artwork.

✅A complete chapter dedicated to Colour Theory so you can understand how to change the saturation, tone, hue and temperature of your food colours in your fondant, buttercream or finishes to create a sense of luxury or sophistication to a cake idea.

✅A deep reveal of my creative choices behind each design, alongside the decorating tutorials, so you can see how the colours, textures and details come together.

✅ How to transition from your mood board to a design sketch with resources and templates to help you do that. 

✅PLUS full step by step tutorials explaining the exact techniques I use for each of my four cake designs for you to follow, then use those techniques into designs of your own. 

(Includes full tools and equipment list for each design and links to the exact products I use). 

Launch PRICE JUST £29.99 just enter code: AEFD5OFF – (Includes FREE UK Delivery) 

Please note: This is a pre-order. Your book will be dispatched after it's official release date of 6th November 2026.

Pre-orders are currently available to UK customers only, ahead of the official launch at Cake International, NEC BIRMINGHAM, on 6 November 2026.

Coming to the show? Pre-order now and collect your copy from Carina Jayne Cake Artistry, stand G23, on any day from 6–8 November.

If you’re ordering for delivery, your pre-order will be processed on 6 November 2026, and dispatched to the address you provide at checkout.

Thank you so much for supporting my book. I can't wait for you to start learning key design principles and create your own unique cake designs!

From 6th November, An Eye for Design will be available to order worldwide from Amazon!!!